Tom Conroy is Managing Partner of KeyRock Consulting Partners and has over 30 years experience as a private equity investor, management consultant, senior operating executive and commercial banker. As an investor, Tom has broad industry experience from early stage technology ventures to late-stage consumer products companies. Tom’s practice specialty is business development, strategic marketing, performance improvement and acquisition integration. He has led many transaction-related projects for leading private equity firms including; due diligence, market validation, synergy sizing and capture and organizational planning. In addition to his background in venture capital, finance and banking, he has extensive domestic and foreign operating experience. Tom has forged distribution and co-marketing alliances throughout Europe and Asia and has deep experience managing global supply chains and distributor networks. In his most recent operating role, Tom was CEO of a new technology business, Yankee Candle Scent Systems (YCSS), for a global consumer goods conglomerate. This new Division is part of a growth strategy with dramatic expansion in all trade channels and geographic markets. Complementing a well-established, domestic retail footprint (600 stores), additional focus on consumer direct, wholesale distribution and international expansion generating double-digit growth.